I wasted $40k on a fantastic startup idea

I have to say, this sounds to me like trying to market an expert system for experienced woodworkers to choose the best chisel for a particular task based on the type of wood, size of the cut, etc. Practitioners have strong opinions regarding the implements they use; they use them in concert with other implements and modalities; and the small differences that may emerge from this kind of analysis are likely to be swallowed up by differences in copay or other things besides pure efficacy.

I was reading this as a licensed professional in a different field, and trying to imagine someone without my licensure trying to sell me an app that made my decisions for me. Let’s just say this was always going to be a tough sell, no matter how good the economics looked.