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I wasted $40k on a fantastic startup idea

(tjcx.me)
851 points swyx | 1 comments | 18 Jan 21 20:01 UTC | HN request time: 0.204s | source
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jarym ◴[18 Jan 21 22:00 UTC] No.25827191[source]▶
Maybe its just me but I would have approached drug companies to partner with their marketing teams. THAT would have been something worth paying for TO THEM.
replies(1): >>25827376 #
1. yaboy ◴[18 Jan 21 22:19 UTC] No.25827376[source]▶
Never approach marketing teams unless you’re Theranos sized courting Walgreens.

Corporate marketers hate risk. It’s a great way to lose your cushy job. What I have seen happen is that they embrace innovation, parade you around their offices and never close on a deal.

I saw this happen. The founder of BuyYourFriendADrink was the doyenne of Diageo’s hallways but after burning six months of runway no revenue producing contract was inked. Some corporate politicians simply exist to take meetings.