What I see here as complacency on peoples' part here is ridiculous. Companies and people never stop until they are tested. Apple would have never made a small business contract for the app store had it not been for Epic's lawsuit.
There even a comment below where Apple had no issues featuring the app: https://apps.apple.com/us/story/id1470456860
This is winnable in court. Settle for Apple paying for the cost of re-brand and lawyers if they do not want to continue the dispute in court.