I want to suggest rebranding as Beige - the most harmless, boring, and forgettable "color" in the universe. But then even that would likely offend someone, somewhere, somehow.
Maybe Apple should change their name? Given what apples did for Adam & Eve?
Yes, words are important. But so is context and intention. If we keep eliminating words - removed from context and intent -then all we'll have left are emojis.
Oh wait...nevermind.
Botton line: Come on Apple, really? Of all the fights to fight in the world, this is a good one? Shame on you.