There's a great talk titled "Lessons Learned from the App Store" by Phillip Shoemaker - https://youtu.be/tJeEuxn9mug
One of the main points is that apple has a hierarchy of priorities for their App Store: protect Apple's brand, protect the customer, then make money (timestamp 5:08 in video). Apple probably got some complaints about the name of the program (probably 100 or less) and decided it wasn't worth the $0 it was making to leave it up.
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