Apple Announces App Store Small Business Program

They hope to significantly reduce the pressure on politicians to take a close look at their App store practices by significantly reducing the absolute number of developers suffering the full impact whilst taking the minimum possible hit to their revenue. This has nothing to do with “doing the right thing” or “accelerating innovation” and everything to do with limiting the number of outraged letters to senators from devs, the number of newspaper interviews with prominent indie developers & so on.

Indie devs have an outsize PR impact relative to their revenue contribution, so buy them off with a smaller revenue tax that delivers outsize returns if it prevents the 30% house rake on the majority of Apple’s App Store income coming under scrutiny.

Apple / Google’s 30% take is the anti-competitive elephant in the room here, not a few crumbs thrown to small developers.

Oh please.

Has it ever occurred in the history of the world that the selfish motives of two different parties aligned? i.e. Apple gets good press for helping smaller developers and the smaller developers get increased revenues. It happens all the times, and it's called "good business".

You can keep waiting for Apple's App Store executives to cover themselves with sackcloth and ashes and repent of their terrible policies. Let me know how that works out.

This announcement means Apple knows that neither public opinion nor the law is on their side and they're about to lose really, really big. And they're hoping if they can flip this around a bit and get control of the narrative, they can convince regulators they will self-regulate... while continuing to get a third of the revenue from all the most lucrative developers.

Google's new Gmail privacy settings fall in the same boat: They'd rather lose data from a small portion of their users if it might deter the government from taking away all of it.

So what?

Seriously, who cares if Epic earns 14 bzillionty dollars this month, or 20 bzillionty dollars?

At that scale, the 30% is such a terrible thorn in your side?

Come on. Cry me a damn river.

The 'narrative' here is Epic pretending they care about anyone except themselves and that this ridiculous song and dance is about it being 'good for everyone'.

Let's try something positive instead:

What should they have done then to make you happy?

Seriously; if this is such a cynical, terrible move, what should they have done?

The narrative here is amazing, because you're not sympathizing with Epic because they're so big and have so much money... but they're still the little guy compared to Apple. The scale of Apple's monopoly profit makes Epic look like a corner pharmacy in Montana.

Epic is fore casting earning something like 5 billion dollars this financial year.

You'll have to try a bit harder to get a bit of sympathy for them than 'they're smaller than apple'.

...

5 billion dollars.

...

And you want me to care that another company is shaking you down for a couple of million?

Boo hoo. Poor epic. I wonder how they pay the bills.

Oh, I know! They use some that 5 billion dollars they made to do it.

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I think maybe there are some, you know, real people, who will get some tangible benefits from these rate cuts.

If Epic loses out.. or... you know, if they get them too? Really, it makes no difference to them at all. So.. I really. Do. Not. Care.