Same model as Unreal Engine. I wonder if this scaling model works out for most marketplaces or only specific ones.
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It doesn't really make sense.
The food product producer is not selling to me directly, they sell to the store, who then sells to me.
Apple is not selling me the app, they are very clear about this, my relationship is with the App Developer, they are just a "payment processor"
So comparing the App Store to traditional retail store is no where near a proper analogy