Apple Announces App Store Small Business Program

This is good for smaller developers, but it doesn't really seem to solve the actual problem? All the people who are willing to go to war with Apple and have teeth are making way more than that…

Yes but many of the larger players who are willing to go to war use the 'its not fair on smaller developers' argument against them.

This really slaps down the ability to use that.

15% is still not fair.

And you calculated that how?

It's a level that state would take to take care for roads, healthcare, civil service, army and so on. There is no justification for such high % to maintain an app. They could charge per app review and maybe the data transfer fee no more than Amazon S3. Anything else is Apple abusing their monopoly. Developer can't submit their app to an alternative app store because Apple doesn't allow that and it must change.

It's not 'maintain' - its offer all the services that come along with it (integrations, store, download, hosting, authentication).

If you produce a food product, you should expect the store to take a cut of the price before it gets to you.