Apple Announces App Store Small Business Program

Looks nice but it doesn't solve my fundamental problem:

1. I invest loads of time and effort developing an app

2. Apple rejects it

-or-

2. Apple approves it

3. I ship a new update

4. Apple rejects the update and now decides my app should have been rejected retroactively.

I'm especially concerned about what happened to Hey and others but my customers are demanding smartphone apps and there are still limits to what can be done with a mobile web browser.

At least review process is better than Google's because when we rejected on Play Store we can't get any feedback from Google. They send a template email which says the "problem maybe A or B, check what you have changed".

Apple provides screenshots and human written explanation on rejection. I have even talked on the phone with review team several times to discuss the problem.

Yes, it sucks that the update may be rejected by some reviewer and another one may approve the same update.