Apple Announces App Store Small Business Program

Great move!

30% is a case for antitrust given how big Apple App Store today is. 15% seems reasonable, 10% would be ideal.

Though it should be 15% for everybody, no artificial caps. Moreover, I believe once you become a platform there should be an independent nano-courthouse where you can appeal.

Today being rejected by Apple, Amazon, or Google platform is equivalent to the economical death penalty for many individuals.

It should be possible to pay $100 by individuals and appeal to an independent nano-courthouse if the original platform rejects or blocks you. If you win, the appeal fee is refunded and the platform has to cover the cost. If you lose, your $100 is gone.

Fee could be adjusted to your earnings, but basic mechanism should stay the same.

I have to admit I don't understand this, all those numbers are completely arbitrary and seem to be based on what you think is right and not on any economic data.

It seems to me the real question is whether the Apple App Store should be regulated or not. If it reaches the legal threshold to be regulated, then either they should open up to competition and let the market do the price discovery or be regulated like a utility and have the price set for them. If they don't reach the threshold, then they should be free to set whatever price they want, and you're free to go elsewhere if you don't like it.

Of course, the big question is whether the app store reaches that threshold, but I'm not sure whether they charge 30% or 20 changes anything.