> For all sales between $10 million and $50 million, the split goes to 25 percent. And for every sale after the initial $50 million, Steam will take just a 20 percent cut.
https://www.theverge.com/2018/11/30/18120577/valve-steam-gam...
Valve's strategy looks like to maximise revenue and get big companies on board that do $10+ mil in sales giving them incentives and discounts to be on the platform. (I think of it as tax break to incentivise high-earners to stay in the state/country)
Apple's strategy looks like to put more money into small companies/developers, while still charging the usual rate it had for 10 years to everyone else to access market of 1+ billion users. (tax break for small business to get up and running)
Apple is clearly attempting to reverse some of the bad PR, and divide the Dev Community so the calls for Anti-Trust action is lessened as the "small devs" will consider Apple "on their side" by giving them a competitive advantage over larger shops
Clever move, time will tell if anyone buys it for more than what it really is, a PR stunt designed to ensure no real change happens