Apple Announces App Store Small Business Program

So if I read this right, they're changing the account fee structure once revenue surpasses $1m, not that they charge 30% on all new revenue over $1m. It doesn't reset back to 15% in year two.

So a developer making $1,000,001 in year 1 will pay ~$150,000 in fees because they would just pass the threshold, but then makes $1,000,001 in year 2 will pay ~$300,000.

As a developer and growing business, I think I'd prefer a higher rate over on revenue above the threshold and reset it every year. A bit like how the tax system work in the UK.

Yeah, economically a marginal rate would make more sense and avoid hard step changes.

But I guess it might be harder to implement, not only for Apple, but also for developers to keep track of etc.

It seems to me that trying to either stay under $1M or above $1.4M is harder to manage than using a slightly more complicated formula to calculate apple's tax.