Apple Announces App Store Small Business Program

Looks nice but it doesn't solve my fundamental problem:

1. I invest loads of time and effort developing an app

2. Apple rejects it

-or-

2. Apple approves it

3. I ship a new update

4. Apple rejects the update and now decides my app should have been rejected retroactively.

I'm especially concerned about what happened to Hey and others but my customers are demanding smartphone apps and there are still limits to what can be done with a mobile web browser.

This really isn't a problem in practice, unless you are going out of your way to try to bend the rules set in place, especially about sales.