Apple Announces App Store Small Business Program

Wonder how this will be handled for apps that are shipped on the app store via a 3rd party publisher. The publisher probably does >$1M across all the apps they publish, but each app / developer is likely far under that.

If there are no exceptions, it would mean that 3rd-party publishers lose tons of their value proposition.

I guess they can just create a new account for each customer?

If Apple want to push big publishers off the app store because they have the resources to fight for changes in court this would be a subtle way to do it..

Apple Developer accounts have to be linked to a legal entity (a limited company for example). Registering a different account for each customer would require changing company structures accordingly.

They already discourage publishing apps for unrelated companies from the same account and want accounts to be associated with the content provider for each app.