All about PR. Pretty sure they make the big bucks off the $1million+ earners.
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> The change will affect roughly 98 percent of the companies that pay Apple a commission, according to estimates from Sensor Tower, an app analytics firm. But those developers accounted for less than 5 percent of App Store revenues last year, Sensor Tower said. Apple said the new rate would affect the “vast majority” of its developers, but declined to offer specific numbers.
https://www.nytimes.com/2020/11/18/technology/apple-app-stor...