Intel is now #3
it's unfortunately drowned out by the cpu throttling scandal on google, but, its well-known in ar dev (and if you get to talk to an apple engineer away from stage lights at wwdc) that you have to proactively choose to tune performance, or you'll get killed after a minute or two due to thermal throttling.
Imagine going on a hike and climbing an exponential slope like 2^x. You go up to 2^4 and then go down again and repeat this three times so you have hiked 12km (43) in total. Then there is a athlete who is going up to 2^8. He says he has hiked 8km and you laugh at him because of how sweaty he is despite having walked a shorter distance than you. In reality 32^4 (48) is nowhere near 2^8 (256). The athlete put in a lot more effort than you.