Its difficult to think different if you're the world's largest company and dominate the phone market. In laptops it looks like they are differentiating themselves very well.
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By having separate lines, Apple can sell the 12 for cheaper than the 12 Pro, and those who are willing to pay for the 12 Pro camera can do so. Don’t see any muddying here.
It’s not ‘yeah, the new iPhone is great! You gotta have it.’ It’s “so what do you want to do mostly?” — no one knows.
That is what I believe the 90s curse really means — your evangelists are no longer as effective because they give potential customers an overwhelming amount of information that slows down, and sometimes prevents, a sale.
—- Your point is exactly right - Apple has decided to harvest the demand curve over making something undeniably great.
Edit: let me clarify, watch and homepod mini are currently in the category of 'just get it' products. This is only a critique of the iPhone line.
Uh, it's 3 options.
Small size, best camera option, remaining option.
I didn't know this - I just went to Apple's website, clicked iPhone and it has a single page that presents all this very clearly.
So um, yeah. This is by the way how I do 'tech advice' to anyone who ever needs it - I open google, I type in the question and the first link has the answer 95% of the time.
Phones haven't been in 'gotta have it' category since iPhone 6 when they released a bigger size that a lot of people wanted. Since then, it has been 'better camera' yearly releases, oh and 'better chip', as if anyone needs a supercomputer to browse Instagram.
New Tim Cook Apple philosophy is doing what Apple fans used to criticise other tech companies of which is needlessly fragmenting their product line to try and milk more money out of it.
It's things like this that make the difference between ok and good and good and great.