> the M1 probably costs around $75 (an educated guess), which is less than the Intel chips it replaces, but Apple is mostly holding the line on prices (the new Mac Mini is $100 cheaper, but also has significantly less I/O). That suggests the company believes it can both take share and margin
However, the creation of the M1 wasn't free. There's a significant R&D cost, both initial and ongoing that isn't calculated as part of the Cost of Goods Sold.