Apple just kicked Fortnite off the App Store

You could argue about Apple's rights, or citizens' free speech rights, or consumer rights, under existing law. It would be an interesting discussion because I think it's a lot more complicated an issue that most people appreciate.

But really why not talk about how we think things should work on platforms like iOS? What should the law be? What protects essential human rights, encourages creativity, and allows business to function to some extent?

Personally, I would argue that consumers should have a legal right to install whatever software they wish on a product they have purchased, including onto the bundled operating system. I don't think it should be permissible for a company like Apple (or Microsoft or whoever) to sell me a gadget and then use various sorts of locks to try to keep me from putting whatever apps or app stores or services I like on it.

Does anyone have any argument for why this right would be a bad thing? People would get bad software on their phones, but last I checked, this is happening already, including on iOS. Apple would lose some margin, but last I checked, their investment in creating and maintaining iOS has been handsomely rewarded and would surely continue to be.

A big part of the value of iPhones and iPads is that you don't have to worry about installing an app that screws up your system and requires a wipe & reinstall. You don't have to worry about viruses. You don't have to worry about spending a lot of time being a system administrator, and just use it. You don't even have to worry about many types of malware, because the system protects you from poorly-behaved applications, through a combination of technical means and human review.

If it was possible to side-load apps, then those advantages go out the window. To see what I'm talking about, look at apps that are skirting the apple app store.

Onavo is a good example. They:

- paid teens

- to install the Facebook Enterprise Certificate

- to side-load the Onavo VPN

- to spy on their internet traffic

- to find out about new apps or websites that might be a threat to facebook (among other things)

How would the ability to sideload apps force you to install apps outside of the Apple store?

I'm not forced to use FDroid just because I have an Android phone. People aren't arguing that the app store should go away, just that consumers should have a choice.

As an analogy, if I want OEM care for my car, I can get that. It's more expensive, but it offers me strict guarantees about where parts are coming from, and I don't need to worry so much that I'll get substandard care.

The existence of a third-party marketplace doesn't change anything about that situation other than forcing the OEMs to compete more and push their advantages and commitment to quality.

> How would the ability to sideload apps force you to install apps outside of the Apple store?

The key thing to me is supporting Apple's ecosystem. That ecosystem doesn't come out of nowhere; it's supported by the Apple Tax. If Apple can't collect that tax, they have to either reduce the quality of the ecosystem, or look for revenue elsewhere, like selling your data or obsoleting older models faster.

A third party App Store doesn’t change any of this. Apple can still collect its tax in their own store. Unless of course that everybody decides to ditch Apple’s App Store, because other App Stores are better. But then you need to ask what the value of the App Store was in the first place.