Apple just kicked Fortnite off the App Store

Wow, I would have hoped for better support from the HN community. Instead there are apologists after apologists. So what if Epic is big. Really, seriously shouldn't we have had alternative app stores available form the official ones. Why is this even a point of debate? All the time we hear stories of people one of our own getting fucked by these app stores and their lordship and now that we have an opportunity to make some noise, this is the response? Fuck that. Maybe we deserve these lords.

Fuck your security and fuck your walled gardens. Fucking no alternative browser allowed. Fuck that, fuck you apple and fuck you google. Fuck your monopoly and chokehold on the devs.

Sigh. I guess we're going to remove a product category (the relatively safe, very consistent, managed platform you can use when you just want to use a computer and not also manage a computer) and call that consumer choice, then? I'd prefer instead that more companies make something similarly-nice and compete with Apple. I have lots and lots of options I can use if I want to have to worry about a bunch of silly stuff like "will this .exe or 3rd-party repo pwn me?" or "is this payment prompt fake?" when I'm just trying to play the piano, make art, track recipes, balance my books, or whatever. I use them all the time, in fact. When I don't want to worry about that crap I use iOS. It's nice having any option in that category. I do not want to go back to having zero of them. I don't care that 3rd party browsers on it have to render with the WebKit engine. Not even a little.

Or were consumers free to keep using Google search the same way they always had, and was there literally no downside at all to the people who wanted to keep using Google?

Nobody is talking about forcing you to sideload apps. If you want to stay in your walled garden, stay there. But the rest of us should get a choice.

There are a bunch of people on HN arguing simultaneously that:

A) Consumers want Apple's walled garden and Apple is meeting their needs,

and

B) The option to install apps from a 3rd party source would immediately cause consumers to jump ship from Apple's official store, and there would be no incentive for companies to release apps on the official store, and security on the device would be ruined forever.

Both of those arguments can't be true at the same time. If you're providing a service that consumers want, you don't have to force them into it. If forcing consumers not to sideload apps is the only reason why consumers use Apple's store, then maybe that's a good sign that consumers don't want what Apple is providing.

If consumers do want what Apple is offering, if consumers do want a unified storefront with strict moderation for everything, then there'll still be plenty of market pressure for most commercial apps to release on the official store.

> and

> B) The option to install apps from a 3rd party source would immediately mean that consumers all jump ship from Apple's official store and there would be no incentive for companies to release apps on the official store, and security on the device would be ruined forever.

> Both of those arguments can't be true at the same time. If you're providing a service that consumers want, you don't have to force them into it. If forcing consumers not to sideload apps is the only reason why consumers use Apple's store, then maybe that's a good sign that consumers don't want what Apple is providing.

The reason this looks like a contradiction is because it's not the actual position.

Mine, at least, is that 1) yes to A, and I'm not speculating, I personally feel that way as an iOS user, but then 2) no, on B: the concern isn't that users will jump ship from the App Store (I don't care, why would I?) but that developers will (and that I care about).

What is the practical difference to you, as a user, between:

A) Not being able to install Fortnite because it's only available on a third-party iOS storefront,

and

B) Not being able to install Fortnite because it's not available on iOS.

If apps jump ship from the official store, you personally as a security-conscious user won't be able to install them. But if apps jump ship from iOS, you also won't be able to install them. So who cares if developers move off the official iOS store? Aren't they already free to do so today?

----

I'm going to go out on a limb and say the difference is that (deep down) we all know that Epic is right, and Apple really is one half of a duopoly -- a half that controls over 50% of the entire mobile app store revenue in the US -- and that it would be insane for an app like Fortnite to drop iOS. I think the difference between the scenarios above is that (deep down) both you and I know that Fortnite isn't really free to abandon iOS as a platform, and that the stranglehold iOS has over the market is the only reason apps like Fortnite are on iOS in the first place.

We know that given the choice, consumers and developers would both choose a more open device. And we know that the only reason the closed ecosystem works at all is because many developers and users don't have a realistic choice about whether or not to accept Apple's terms.

The reason people see the two scenarios I list above as different is because, yeah, all of us on HN do actually know that Fortnite doesn't really have the option to walk away from Apple devices, and without a 3rd-party store Epic will be forced to agree to pretty much any terms that Apple requires -- they have no negotiating power. And once we admit that, then it becomes a lot more obvious why developers are asking for some kind of regulation around app store policies.

If dropping iOS and supporting only Android or PC was actually a realistic, sufficient option for most developers, then you wouldn't be worried that they'd all jump ship the moment they had a 3rd-party store as an option on iOS -- those developers would have already left the Apple app store (and iOS) behind.

I also think smaller-time developers are underestimating the degree to which Apple's iOS market is attractive precisely because of the equilibrium brought about by that situation, and the overall value it brings to the user, and their consequent willingness to spend money there, as they cheer Epic on. Maybe I'm wrong and none of the market-creating rules Apple's enforced have anything to do with it, but I suspect too many tweaks may not kill that golden goose, but might well reduce its rate of egg-laying.

As I've repeated many times here, now, though, I'd love to see more platforms compete with iOS. Not with the app store. With iOS and its overall ecosystem.

Isn't that a contradiction? App Store _IS_ "its overall ecosystem".