Apple just kicked Fortnite off the App Store

Is the issue the cut or the percentage?

I'd imagine that a sliding scale would be far more palatable for big companies, say every order of magnitude increase above say 1000 in installs, the cut drops by 5%, so if you have 1 million installs, any extra would be 15%.

I suppose there is the possibility of fake accounts but at this scale, likely hundreds of millions, is it going to be a big difference?

I feel like the percentage isn't that important, it's more the fact that you're not even allowed to direct users to your own website or payment processor to have them sign up. I think changing that tiny rule as a starting point would go a long way.