Genuine question: Do flight travel booking companies pay commission to Apple for any bookings made via App? If not, isn't this a differential treatment?
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Perhaps Epic could argue that their app is actually a shopping platform with game like features.
I'm sure there are many other apps that are free to sell products without paying a cut to Apple.
That would make it seem like this is targeting games and subscriptions.
There are a couple of exceptions though for digital goods (I think Amazon has an exception for their Video service, but not Kindle. People rumor this was part of a deal to get Apple TV onto Amazon Fire products.)