...1,000 V-bucks, which is roughly equivalent to $10 in-game Fortnite currency, now costs just $7.99 if you use Epic direct payment instead of the standard Apple payment processing. Normally, that amount of currency costs $9.99. Epic says, in this case, customers keep the extra savings, not the company. That cast the new arrangement as a pro-consumer move instead of a greedy power play.
My math skills aren't the best but it seems like epic is still pocketing almost an extra dollar there than previously (almost 10%), indicating that this is move motivated by financial gain (if not greed). Of course Apple stands out as the bigger case of "highway robbery".
I am somewhat curious on how much apple spends on maintaining the app store and how much of that %30 is net profit.