this would allow them to not have to remove the restriction about mentioning outside of the app payment options, which I actually think prevents a lot of abuse and businesses really care about having control over their payments processor like using Stripe, say, to avoid the 30% cut)
Really this comes down to those two issues, I see it over and over again.
I know as an aside a lot of people want to be able to also ship binaries outside the App Store. The reality I have found talking to quite a few app developers that sell on the App Store, very few (I can recount one out of 13) actually want to be able to sell their app outside the App Store and ship a binary outside the App Store. I know some on HN want this and I get it, but I think reality is different from ideals on that particular issue. Though I think it has merit I also think it’s not a requirement to make nearly all parties involved happy with an outcome that would dramatically improve things for developers in respect to issues with the App store