Fortnite is not really the hill I have seen this battle take place. For example Apple also rejected the satirical app of a Pulitzer winning journalist (it does not make their app good but suggests that the content was probably not just a fart joke).
Still, people should be able to install whatever they want on their phones, without Apple playing walled garden.
It is not good for devs getting squeezed by the platform owners, it is not good for people being able to install whatever they want, and quite frankly it is not good for freedom of speech either.
I am not including Google here since their policy is a bit more defendable, you can sideload apps without too much trouble, I even believe that Epic uses that mechanism to do not have to pay the 30%.