Mormonism and Multilevel Marketing Companies

I've got to commend the OP here for having the guts to title this appropriately whereas Cambridge titled it "Institutions, the social capital structure, and multilevel marketing companies" when the abstract states that they explicitly (exclusively?) focus on MLMs in relation to Utah/Mormonism.

Wouldn't it even be better to have titled it "Utah Mormonism and Multilevel Marketing Companies" then?

As a Washingtonian Mormon, the social system is different out of Utah than in. And again a change as you move out of the northwest to areas where there are less adherents again.

The cultural aspects of Mormonism are muted out of state, but even out-of-state Mormons are inextricably tied to the Utah (University, relatives, friends who moved from or to Utah).

I've hit all four quadrants of the Mormon/Non-Mormon, Utahn/Non-Utahn matrix and from my perspective, we still shared much of the Utah culture (though I never would have admitted it at the time) when I grew up in another state.

I think this is an academic thing. The authors are studying the topics in the title, and doing so by examining the LDS Church as a good example of where there is high social capital structure in the institution.