Riot is now Element

Sorry you don't like the name, hopefully it will grow on you.

On SEO, quoting from the post itself "We’re obviously aware that Element is (once again) both a dictionary word and a mathematical term - but in practice, looking at search results for Element right now, the top hits are for dictionary sites(!) and the field is wide open. Conversely, in a virgin browser on VPN, Riot is the 4th hit on Google for Riot; second only to a certain games company. In other words, we’ve shown that we can successfully adopt dictionary words - and if you do find yourself lost searching in a maze of mathematics, just throw in the word ‘chat’ to get back on track."

So yes there is a big SEO job ahead of us, we don't take anything for granted, but see a viable path to getting a good ranking.

Maybe your Google-Bubble is just broken? For me searching for Element brings up mostly companies and products which are using this name. Just a low number of results are dictionaries and knowledge-sites. Good luck competing with all of them.

Your first sentence makes no sense, given in the comment right above you (which is quoting the article) it points out that it was with a cookie-less browser and a VPN. You're far more likely to be the one who's bubbled in differently than your average person.