I've recently been reading/watching some videos and writings by Robin Diangelo on systemic racism - here's a great starting point: https://www.youtube.com/watch?v=h7mzj0cVL0Q. She also wrote the book "White Fragility".
Thinking about that, I'm just wondering how different it would be if one of those people who mistook the employee for the CEO instead turned to the CEO and said "I'm sorry, please excuse me for the instance of racism I just perpetrated against you, I promise it won't happen again." I realize how outlandish that may sound writing that out, but I'd propose that the fact that it does sound outlandish is the main problem. Everyone in the US was raised in an environment that inculcated certain racial ideas, subconsciously or not. We can't address them if we're so embarrassed by their existence as to pretend they don't exist.