For black CEOs in Silicon Valley, humiliation is a part of doing business

I thought this was a great article. One of the most interesting things to me was how the embarrassment/defensiveness of the white people involved was one of the biggest blocks to the black CEOs in their advancement, e.g. the VCs who "just wanted to get the hell out of there" after mistaking a white subordinate for the CEO.

I've recently been reading/watching some videos and writings by Robin Diangelo on systemic racism - here's a great starting point: https://www.youtube.com/watch?v=h7mzj0cVL0Q. She also wrote the book "White Fragility".

Thinking about that, I'm just wondering how different it would be if one of those people who mistook the employee for the CEO instead turned to the CEO and said "I'm sorry, please excuse me for the instance of racism I just perpetrated against you, I promise it won't happen again." I realize how outlandish that may sound writing that out, but I'd propose that the fact that it does sound outlandish is the main problem. Everyone in the US was raised in an environment that inculcated certain racial ideas, subconsciously or not. We can't address them if we're so embarrassed by their existence as to pretend they don't exist.

It is stereotyping but not neccesarily racism. I've made the same mistake at a car shop, I thought the small lady on my side of the counter was a customer, i ignored her and talked to the guy behind the counter, but turns out she was the boss+worker and the guy was helping out. I did feel embarrassed, but I know it's not because I think less of women, you just don't see women in those roles a lot. Maybe associative generalization is a better term?

Why would the person on the victim end of this feel humiliated? I suspect,at least in part the body language offense and humiliation contributes to the awkwardness. Now, if they insist on treating the guy with less melanin as the boss even after being corrected...yeah, who wouldn't be pissed.