You are missing the point. Using objective reporting to paint a bad person in a bad light is exactly what "the media" should do.
I went to cnn's homepage and clicked on this article[1]. Lets look at the first paragraph:
> President Donald Trump's use of the bully pulpit to defy his own government's advice on face coverings has turned into the era's latest ideologically motivated assault on science and civility. His noncompliance is a symbol of his refusal to adopt the customary codes of the presidency during a crisis and his habit of turning even a dire national moment to political advantage.
You can't possibly call that objective reporting. The factual content is true, but highly highly subjective and filled with inflammatory language.
Saying "Trump refuses to wear a facemask in defiance of $HealthExpert's advice" is objective. Calling that act "an assault on science and civility" is a heavily inflammatory and subjective stance.
To be clear, I don't disagree with CNN here. Trump is being dumb. But you can't pretend like CNN is objective or unbiased.
CNN, like all news media, is a private, profit seeking corporation who will pander to their audience to generate ad revenue. And there is nothing inherently wrong with that. But turning around and treating this multi-million dollar corporation as the sole arbiter of absolute, objective truth is plain foolish.
[1]https://www.cnn.com/2020/05/26/politics/donald-trump-covid-m...
EDIT: Some argue that this is an opinion piece and so my point is invalid. Up in the top left corner, this article is marked as "Analysis by $Author" instead of just "by $Author". They don't label it as an opinion, and they don't place it differently on their home page. It is an analysis on current events, written by a CNN reporter, hosted on the CNN front page. This is an explicit endorsement of the content of the article, and it's crazy to say that CNN is absolved of all journalistic integrity because this article is an "analysis" versus "regular" news. The only difference is the addition of the single word "Analysis" hidden in the top left corner. This article is clearly meant to be treated as any other.
I suppose that is the problem with using examples, though. People would rather pick apart the example rather than face the larger claim. Without examples, of course, the point would be dismissed as unsubstantiated. It's just not possible to change people's minds, I guess.
EDIT 2: This is what an actual opinion piece looks like: https://www.cnn.com/2019/07/21/opinions/trump-racist-tweet-m...
They disclaim that the article is the authors opinion, they host it in the opinions section, and have opinion in the header, etc. The article I linked is not an opinion piece.
There's a long list of news organizations: