That said, we've seen a big spike in signups over the past few weeks. If any HN readers have integrated recently and have feedback, we're always eager to hear it. Feel free to email me at patrick@stripe.com and I'll route to the right team(s).
As always, thank you to the many HNers who are also active Stripe users!
1) Many countries still only allow depositing a single currency (i.e. Aus/AUD), doubling the cost of transaction due to the currency conversion, even tripling when we have to convert it back to pay our bills. I always get told either "soon", or "not possible due to the law", despite competitors doing it.
2) If we were an EU company, we'd get charged 1.4%+25c on transactions in the EU, where most of our customers are. Instead, because we're selling from Australia, we get charged 2.9% for some arbitrary reason. This coupled with 1) puts our all-in transaction fees at 5%+ :(
3) I think billing the vendor for refund fees is a really retrograde step - it increases friction in the decision for us when a customer asks for a refund, and industry wide is going to cause less happy customers and less card users online. It's already hard enough convincing Dutch/German customers to use a credit card online.
If any non-EU companies know a cheaper way to process transactions in the EU, I'm all ears...
Depending on your volume, it's really not expensive to setup a legal entity in the UK. Since UK is leaving (unsure if EU financial access will continue) Ireland is a good alternative. A UK company costs < £100/yr to maintain. Depending on your volume, it may be worth exploring with your lawyer/accountant.
Perhaps there's merchant-of-record services too, that are incorporated in the EU and I believe legally act as an agent to sell your product.
Off the top of my head, the Companies House filing fee of around £15/yr, an address for the company (around £50/yr) are all you require to hold a UK company.
For a tech company that uses Xero and feeds in invoices programmatically filing the statutory returns by an accountant might cost £1000/yr (or 0 if you wish to DIY, the UK's HMRC makes self-filing easy unlike the IRS). Plus £360/yr for Xero (free accounting software probably won't cut it).
VAT returns and PAYE returns are pretty easy to self-file; Xero does them automatically and HMRC provides free software for it. The annual statutory accounts are more difficult, and you probably want an accountant.
Rough figures: if you want to be cheap, use Xero discounts and DIY, it's around £500/yr. With an accountant, but you still doing some of the work, perhaps £1500/yr.