Our local grocery store chain (Wegmans) finally let workers wear masks last night, as well.
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It was a little weird at first, but I am willing to go through whatever hoops to make the grocery workers comfortable.
It was weird at first, but everything went smoothly after the initial weirdness of people obliviously walking past the line in front of the store and trying to go inside only to be told to turn around and stand in line.
It's not weird at all to me.
Amazon's treatment of warehouse workers and their treatment of customers are wildly different.
It just seems to be on a case-by-case (or per location) basis, while the media seems to be just choosing the locations where there isn't such measures and extrapolating wildly.