How are they so late on this? I thought Bezos was going to be all over figuring out how to keep people working safely, that's going to be a huge factor in the success or failure of businesses going forward.
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It is still late.
If we assume most transmission is asymptomatic, this is largely a PR move that buys Amazon some time, but doesn't change much, except maybe the price they're willing to pay for masks.
In a crisis, people look to the leadership above them. These companies are looking to government and public health officials for guidance and even official decrees. But those people are scrambling to make up for the month of prep work we lost. This pandemic has revealed our lack of planning for disasters. We're just now settling on the big decisions like stay-at-home orders and financial relief. Hopefully we'll get to the secondary decisions (like recommended protocols for businesses still open) while they could still do some good.