How the Zoom macOS installer does its job without you clicking ‘install’

What I like about zoom is that I can click on a zoom link and it opens up my video conference pretty quickly. Last thing I want is to go through installation steps when people are waiting for me on a call. I understand the security implications but it's a trade-off between user experience and lesser security.

People will go through the hassle of booking airline tickets, hotels, taxis and take the time to travel to face to face meetings (and some of them even seem to enjoy it).

But they won’t spend 5 minutes installing software properly, or half an hour doing some legwork.

The difference is that it's expected that booking airlines and hotels will take time so they make time for it but nobody expects to spend minutes installing video conferencing software properly.

They expect meeting chat software to just work and be as easy as opening a link. If a person needs to fly somewhere they have limited choices with airlines, but if a person gets frustrated with video conferencing software then they have an abundance of alternative options.