Sidenote/ question for you: some of the "test" attacks my company sends are very specific to the work we're doing and can sometimes sound very convincing. Do you have a catalogue of "attacks" based on industry or department (procurement might fall for something completely different than sales or marketing)? I'm sure with enough tests, you could measure the effectiveness of attacks (or maybe the difficulty of detection)... then you can start rating organizations not just based on what percentage of folks fell for it, but what specifically they fell for, or what was more likely to get them to bite. Almost like targeted training?
Cool idea overall and wish you guys the best.