Outperforming when Instagram is banned in China.
I remember there was a vaguely similar services from Twitter, and that somehow never caught on.
replies(3):
I think what boggles HN readers' mind (mine included and I'm Chinese btw), is that in a place that's purportedly Orwellian or at least bearing resemblance to it, creativity is supposed to be severely oppressed and virtually non-existent. Yet the reality is quite the opposite.