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TikTok hits 1.5B downloads, outperforming Instagram

(www.businessinsider.com)
298 points elorant | 1 comments | 19 Nov 19 14:09 UTC | HN request time: 0s | source
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nriconalla ◴[19 Nov 19 14:14 UTC] No.21572949[source]▶
Wow that is really a great competition but I guess TikTok really doing great because there are lot of funny and good content or videos uploaded.
replies(1): >>21573360 #
Fjolsvith ◴[19 Nov 19 14:52 UTC] No.21573360[source]▶
And I find some of the ads on TikTok are relevant and interesting to me. Additionally, I don't have to wait 7 seconds to skip an ad I don't want to see, nor do I have to watch several ads in a row to continue to the next video (think Youtube).
replies(3): >>21573372 #>>21573380 #>>21573422 #
mdorazio ◴[19 Nov 19 14:54 UTC] No.21573380[source]▶
In other words, you like it more because it isn't trying to actually be profitable yet. If it needed to make money right now, you would see the same level of annoying advertising as on other platforms.
replies(1): >>21573513 #
Fjolsvith ◴[19 Nov 19 15:06 UTC] No.21573513[source]▶
I would consider the number of ads that TikTok runs to be on par with Youtube. However, they do it without the annoyance that Youtube forces on viewers.

I removed the Youtube app from my phone and bookmark from my toolbar. That's how annoying I felt their ad scheme was.

replies(1): >>21574484 #
nsporillo ◴[19 Nov 19 16:10 UTC] No.21574484[source]▶
Which is exactly GPs point. The advertisements are forced, not skippable because that is how the platform makes money.
replies(2): >>21575786 #>>21581571 #
1. gpm ◴[19 Nov 19 17:45 UTC] No.21575786[source]▶
No, the post your respond to is making the point that forced not skippable advertisements are, at least with him, causing youtube to lose money.

I suspect they are with many people, they are a very strong motivator to only use the platform when you have some form of adblock enabled that prevents you from seeing the ads at all. They probably also reduce the total number of views = total number of ad impressions for people not using adblock.