I'm glad to see Facebook's turf being taken over, however this invader is no better than whoever got dethroned.
I'm not even talking about China, but just the fact that their business model is also based on being creepy, stalking their users and then serving them cancer aka ads.
I hope one day we'll have a mainstream social media platform that doesn't rely on stalking to fund itself, or at least allows to pay to opt-out.