And I find some of the ads on TikTok are relevant and interesting to me. Additionally, I don't have to wait 7 seconds to skip an ad I don't want to see, nor do I have to watch several ads in a row to continue to the next video (think Youtube).
What's the operating margin? Of course a new company will have like 0 ads as it tries to capture market share and be cool. Once VC moneys runs out and they need to make money, believe me, you'll see ads.
On average, I see an ad about every 7 videos on TikTok. Given a video is no longer than a minute, that puts the ad dispersement about on par with Youtube.