We live on a continent taken from a people by violence, betrayal, and disease -- some of it intentionally spread through government policies. Sorry, the average American are direct beneficiaries of the atrocities of the past. Some of us don't know or chose to ignore it.
Update: I didn't say this to justify terrible things people are doing. We can't play this game of "only the most moral of us can criticize". Something is immoral in and of itself, it doesn't matter who calls it out.
This is true for most humans alive in nearly all nation-states today. At some point in the linear chain of humanity that allows my existence today, atrocities were committed. Whether an ancient ancestor strangling a potential threat with their bare hands, or the nation-state I was born in acquiring land through militaristic expansion.
How can I, as a person, talk with my money to prevent this? How can Lockheed Martin, a corporation whose fiduciary obligation is to generate profit for its shareholders, prevent this? How can the US government, who benefits greatly from a prosperous diplomatic relationship with the Monarch, prevent this?
> not caving to them
Fundamentally what I am saying is these institutions are not "caving in" - they are doing what they are doing because, from an emotionless game-theoretical perspective, it is beneficial to the success and longevity of the institution.
Apple benefits from an increasingly strong business relationship (the new diplomacy of the multinational) with mainland China - not just for their supply chain, but also for their marketshare.
These benefits have cost. For US-KSA the cost is tens of thousands of Yemeni civilian lives; for Apple the cost is decreased mindshare of the sovereign nationstate of Taiwan.
[0] https://www.theguardian.com/global-development/2019/jun/20/h...
Stop buying goods that support these policies. Stop supporting politicians that support these policies. Stop patronizing companies that lobby for these things. Use apps like "Goods Unite Us" to find out where your money is going.
The only way to do anything as an individual is to vote with your wallet, your feet, and your actual vote. When that cumulative change affects the bottom line of these companies, they'll have no choice but to change.