People should start boycotting western companies that perform this kind of humiliating bowing to China, Saudi Arabia, etc. Yet of course, most companies are doing that...
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Personally I don't think this is enough especially as companies become more pervasive and the confusion of subsidiaries which make it next to impossible to boycott the largest offenders, but that is fixed in the political sphere rather than the economic one.
I'd even expect the 'correct' long term 'required' choice for blizzard is to ignore any blow back and focus on the Chinese market. Still in this case shareholder focus being all about current quarter profits might help as company leadership might be more focused on keeping the shareholders happy than serving long term profit.
So, the shareholders would be for practical purposes passive investors in what would become a defacto Chinese run company?