Absolutely agree, it's time for American video games to stop publishing in China. It's not worth the Chinese influence on our society.
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Companies as big as Blizzard should be prepared to lose 5/10/15% of their playerbase to defend free speech, the thing is they do not care about free speech. All these companies care about is revenue.
Does anyone know how that fits into the picture?
Well, at least you left out the "legally required" part. The board most certainly has a responsibility to shareholders. It can be a long and tiring argument, but from my POV there is only "responsibility" not "fiduciary responsibility". Now, most of the time the shareholders want more money. But AFAICT, there is not a law on the books that says that the board must maximize profits above all else. For instance, and perhaps it's a poor example, but Costco says they will make 15% profit. That's it. You want more money, sell more stuff. Doesn't the board have a "fiduciary responsibility" to bump that to 16% if they can get away with it? Apparently not.