Absolutely agree, it's time for American video games to stop publishing in China. It's not worth the Chinese influence on our society.
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For a struggling game company, it can also mean "winning the game," as it were.
Outside of legal constraint (which is unlikely, since China is a US frenemy given the close international economic ties), it's unlikely we'll see the entertainment industry voluntarily embrace such a boycott anytime soon. Market's simply too big; too much money left on the table.