This is shaping to be fun tactic in the culture war. To force corporations that want to be seen as woke in the west to bow to China which will hurt their image at home.
If someone manages to do it with Nike it will be fun to watch.
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If someone manages to do it with Nike it will be fun to watch.
In this case, the player sacrificed the prize money and some e-status, but for the publicity it got, it was probably worth it.