It is possible that the facilities at an engineering level was already there and initially born out of facilitating more harmonious initiatives - for example - "we need the facility to change a country flag in other countries as" this country is looking at changing their flag and want to trial it in their own country/This country wants to celebrate gay pride with a ribbon upon their flag, though they don't want that flag appearing in these countries that they do trade with but they still have laws against such open tolerance of gender freedom... Or many such possibilities. So a group of engineers, happy with the motives, brought forth the option to do this and all packaged up for the point and click management to use.
That is extremely viable how this could of played out in a tech firm. From there, such actions are in management hands. Management have a predisposition towards company loyalty and head nodding over morals and ethics - not all obviously, just from my experience - more inclined over engineers. When you have such a facility, then if management misuse it, is that the engineers fault all the time?
Let's not presume shame upon some engineer(s) who may of done such a change for other morally good reasons only to see their work abused for something they would never of intended their work to be used for. Then imagine that person reading presumptions that it was coded solely for this in mind and the hate bestowed upon them, with them already feeling bad about such abuse (as they will probably see it) and perversion of their good intentioned work.