Kitty Hawk reveals its secret project, Heaviside

> The Mountain View, California-based company calls it Heaviside, after noted physicist and electrical engineer Oliver Heaviside, who advanced a variety of theories and innovations in mathematics, electronics, and communications in the early 20th century.

I like this idea of naming things after people who've contributed to the field. Mount Everest's name came from a British surveyor and geographer George Everest.

Brand names quickly take on meaning, it doesn't have to be <NounVerb>.

I also can't imagine someone starting an aircraft company without having safety being drilled down their throat a million times before they produce anything that get's off the ground.

I'm also guessing that the name 'heaviside' is a reference to the Heaviside step function. Which of course, looks like a vertical takeoff, and implies that this project is a "step function" in flying transportation, etc..It's a pretty great name.