U.S. users are leaving Facebook by the millions, Edison Research says

By far the biggest factor that had me stopping checking Facebook, and indeed LinkedIn, is number of utterly fictitious notifications they generate. There was a time a few years back when that red dot made me drop everything to check FB, but these days it’ll be some completely bullshit message they’ve made a notification out of. Feels like they got greedy for my attention and killed the golden goose there. I check it about once a day now, and in the browser not the app. If the notifications were still meaningful I’d probably still have the app and all the metadata that sent them.

Twitter has started to do that too. Notifications went from focussing on significant interactions — such as someone liking or retweeting a tweet, or following you — to 'someone you follow just tweeted' — what's the point of that notification? It's happening all the time! Notifications get devalued as companies desperately try to promote their product.

Yeah. Notifications is useful, even great, when used sparingly, appropriately.

But nobody does that, so I’ve stopped granting any app not email or IM notification rights.

You reap what you saw: no “engagement” for you.