U.S. users are leaving Facebook by the millions, Edison Research says

I was a regular user of Facebook, now I'm not. I never used Instagram, but I can see that becoming as tedious as Facebook for people who do. I use WhatsApp every 5 minutes, but I don't think Facebook monetises it yet to any large degree. I have a hunch that as people leave the "whimsical" platforms, only the universally useful WhatsApp will continue to hold on to users. If they don't monetise it, they may well have to operate it at a loss. If they do monetise it and become greedy by killing the UX with ads, people leave anyway. They've got a very fine balancing act ahead of them. It won't be easy for Facebook.

They monetize the data though?

They monetize the heck out of the data. Why not just use something that doesn't? Be the change you want to see.

But they probably use the data to target users with Facebook/Instagram ads. If those platforms go south, then what's the data going to be used for?!

P.S. I use Signal. Problem is no one else does :p