I tried around with the twitter homepage yesterday, and figured that the transferred html, js, images etc when just pressing F5 on twitter (with a hot cache!) was way bigger than a png (!) screenshot of the same page.
My prediction: the next step will be to move rendering server-side, just send pixels, and the only thing ad blockers will be able to do (after moving to deep learning or some similarly ridiculously expensive way to combat this idiocy) is to place literal black bars over all ads.
Now that I wrote it down, I'd actually like to have that in uBlock now, so I can see which sites are horribly ad infested, and make my choices accordingly.
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