This example is likely not specifically targeting ad blockers, but ad scrapers for transparency: https://www.propublica.org/article/facebook-blocks-ad-transp...
> Our tool recognized ads by searching for that word. Last year, Facebook added invisible letters to the HTML code of the site. So, to a computer, the word registered as “SpSonSsoSredS.”
That article also links to this tweet in that paragraph.
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